The Hotspot With Sam Cele — East Coast Radio

SamaJobe
3 min readDec 27, 2021

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Created by Sandy Nene

Executive and Content Producer:

SamaJobe

Photo: supplied

Why Radio
My friend was coming back from Pretoria and he wanted to test his studio after set up, I was the only one available but who couldn't sing so we decided to do a fake radio link. He liked it and added music and just like that I had my first Demo, I submitted that demo to Inanda FM and my radio journey began.

Which other radio stations have you worked for?
I worked for Inanda88.4 FM in 2014, later in 2017-2018 l was with DYR105.1 and presently with East Coast Radio.

Did you study radio?
I may have not studied radio through formal facilitation, my knowledge comes from years of training through community radio.

Besides radio, what other projects are you currently busy or involved with?
I have interests in Academia and banking investment.

Photo: supplied

Who is your South African Radio icon?
Glen Lewis at Radio2000 because I grew up listening to his flagship shows and to date is still doing one of the biggest shows in the country and definitely not boring. However My favorite radio presenter is Anele Mdoda.

What can we expect from you in the next 5 years?
I will be around involved in the same work and interests just on a bigger scale.

How often do you listen to other radio stations and which radio station do you usually listens to?
I consume a lot of radio when I’m driving to work, I’d switch between Radio2000, 5 FM and Gagasi FM. In the mornings I listen to BBC Radio 1 and Capital FM Podcasts if I missed the shows due to timezones.

Photo: supplied

What has working on radio has taught you?
Radio taught me 3 things.
1. People don't regard us as radio representatives but to some we represent a brother, best friend, family memeber and believe it or not some like us as their enemy and would tune in for that very same reason.
2. Radio taught me to respect every delivery because you never know who is listening on the other side and they could have had a crappie day.
3. Radio taught me hard work is not measured by a cheque but it's the only thing that actually gets you ahead.

What advice can you give to aspiring radio broadcasters?
Two lessons.
1. I know radio is about presenting but listening is 'importanter'. Through that feedback and growth is measured.
2. Radio is a lifestyle, the most important pillar of a good radio jock is the preparation. A show is a mere 3 hours but the preparation can take up to 10 hours, the 10 hours are 'importanter' to any radio jock.

Photo: supplied

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SamaJobe
SamaJobe

Written by SamaJobe

South African 🇿🇦| Based in India 🇮🇳| Qualified Journalist | Actor/FB: Sama Jobe IG&Twitter: @iamsamajobe

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