Created by Sandy Nene
Executive and Content Producer: SamaJobe
Adeeh Sosibo. Photo: Supplied
Why Radio?
I love radio and it is funny how I got into radio, I had this friend of mine who was actually on radio and it happened that he is a rapper, he was recording in my studio and he was like listen, I have a feature that I think you as a producer you can be perfect for it. I love radio because it makes me connect with a broader Audience and I get to be free and be myself behind that microphone and I love the fact that I entertain and educate people! Radio is Life to me!!
Which other radio stations have you worked for?
I have worked on Vuma FM with the late (Chill M ), may his soul rest in peace, I was actually a contributor on his Midday Show and I learned a lot from the legendary. I'll be forever grateful to be next to him in studio and it really felt great to be on the Commercial space and embrace different people and different energies. I was really fortunate to be given that 30 minutes daily to deliver the best out of me.
Besides radio, what other projects are you currently busy or involved with?
I’m very Music driven and with that being said, I actually run my recording studio ( Adeeh Studios) which is based at my home. I record a lots of upcoming artists especially in my hood and some of them I do it for free, just to keep them away from doing bad things. I'm also doing Voice overs, I have worked with the likes of Blaqlife Radio, Voice FM and Izwi Lomzansi. I'm also doing Artist PR, and that is what I enjoy the most. Lately seeing artist that I am promoting getting closer on their success it humbles me all the time.
Who is your South African Radio icon?
I have quite a number of them, being Chill M of course, I like how he connected with his listeners, how he made them feel at home and be free to speak their minds, not leaving the fact that he was very spontaneous. Linda sbiya is my radio guru, one thing that stands out about him is the energy that he always has and he knows how to bring hope to the people facing the difficult situations. Ishmael Ibrahim is a giant on radio, he knows how to keep a listener glued on radio by doing those short links and playing good Music and keeps everything simple and he is doing himself.
What can we expect from you in the next 5 years?
Definitely the growth is what I'm always craving for within the business, because that is the only key that can take you to another space and I'm willing to assist wherever I can for developing the entertainment space. It could be Music, Radio or TV live shows, wherever I can assist am 100 perfecent willing!
How often do you listen to other radio stations and which radio station do you usually listens to?
Radio is life to me, I can't even imagine a day of me passing by without listening to radio. Regardless how busy I can get but definitely I'll find a way and make time for radio. I Always have my headphones on even when on jogging in the morning, when I'm angry radio keeps me calm, I speak, breath and eat radio! Most radio stations I listen to is East coast radio, Metro FM, Inanda FM and Ukhozi FM. Listening to these radio stations I have mentioned has helped me a lot interms of growth and just to take my radio Career further.
What has working on radio has taught you?
Radio has taught me a lot, for instance I don't speak about something that I'm not sure of and make sure I research before I speak to my listeners and when driving a show, it is not yours. Radio is not about you as a presenter but you doing it for the people and normalize to treat everyone equally. It taught me to respect any culture, not to be racist, we are all humans beings. Apart from being behind that microphone, we all have difficult situations sometimes but when you have to get on air you make sure that you leave your problems behind and focus on entertaining and educate your listeners.
What advice can you give to aspiring radio broadcasters?
Don't do radio for fame, but do it because you love it and make sure that you do a lot of research so you know what is it that you are getting yourself Into. Radio has a lot of depertments, find one that you like and just excell on it!
